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Important resources devoted to rugged mobile computing, rugged computers, rugged tablets, and industry-related news and events.
This page can be buried in site structure, but it is needed to gain better search-engine ranking. THIS PAGE WOULD LINK TO INDUSTRY SITES, EVENT SITES, AND CLIENT SITES THAT LINK BACK TO DLI. IN A PERFECT WORLD, EVERY SITE LISTED HERE WOULD LINK BACK TO DLI -- SUCH "RECIPROCAL" LINKS PLAY A MAJOR ROLE IN GAINING SITE RANKING -- AND DLI WILL WANT TO WORK NON-STOP ON BEEFING UP ITS RECIPROCAL LINKS IN THE COMING MONTHS.
TEMPLATE TEXT FOR LINK SHARING
When you share links with other sites, ask them to use the below text, or something like the below text.
- Dataltd.com (DLI). Leading designer and manufacturer of rugged tablet PCs and rugged mobile computers.
TOP KEYWORDS FOR SEARCH ENGINES
- Rugged Tablet or Rugged Tablets
- Rugged Tablet PC
- Rugged Mobile Computer
- these keywords are already encoded into DLI's metatags, so all that is needed is for DLI to get repicrical links.
RECIPRICAL LINKS -- STATUS REPORT, PENDING.
- ESRI. Provider of GIS software and strategic DLI partner. Together we deliver complete GIS solutions to customers.
- Zoll Data Systems. ZOLL is a leading provider of software solutions and a DLI strategic partner.
- Retail Solutions Online. DLI's Mobile POS Tablet With RFID Payment Capabilities. (They don't link to DLI. Please contact them.)
Search Engine Readiness Versus Search Engine Ranking
The DLI site was search-engine ready the day we launched (four months ago). Each page is configured with the following:
- Title
- Description
- Keywords
- To view these, open any site page in your browser. Then click the browser's VIEW | SOURCE button. We focused on keywords like DLI rugged tablet, rugged mobile tablet, rugged mobile computers, etc. Mark will check these again, and make sure that above keywords are even more prominent.
Search-engine readiness, however, is only the first part of the strategy, Gaining Search Engine Ranking requires a second more important step -- it requires a non-stop concerted and consistent DLI effort to get its site listed with other web sites, along with many other tasks, outlined below:
- Create a "Links Page" where you introduce partners, clients, suppliers, retailers, media links, event forums, etc. In an ideal world, each site you link to would also link to DLI -- this is important, you link to them, they link to you. This is the most important strategy. The links that Tim recently shared with me mentioned DLI, but those sites didn't link to DLI -- therefore, a useless strategy for gaining rank, a waste of time. I can quickly and easily create a Links Page for DLI, and thereafter Tim/Chris or someone else could use CMS to update it. But it must be updated regularly -- that means weekly / monthly updates for the next year at least. That means someone at DLI must be constantly seeking link partners, et. al.
- Register with DMOZ, Yahoo, and many other search engines -- at least 12 major search engines, and ya gotta get listed at all of them. I gave Tim/Chris a list long ago. Has DLI registered with them? Some cost money (like Yahoo), others don't. Yahoo is recommended. It pulls lots of search-rank punch (cost approx. $300 annually).
- Create other DLI-info portals at Tweeter, Facebook, etc., and consistently maintain and update them.
- Gaining rank takes time. Ya can't do it overnight. In my case, for example, to gain top rank on a generic term like "Buddha Statues" took three years -- each week, each month, I registered my site with the search engines, wrote to related sites for reciprical links, contacted university art departments, religion departments, professors, monks, temples, etc. etc. Now I'm at the top, and if I link to third-party poorly-performing sites, those sites are nearly always given an upward push in their rank.
- Reciprical links to unrelated sites. This is also a good strategy. For example, DLI should link to the site of its webmaster (i.e., me; in fact, I already link to DLI at http://onmarkproductions.com, but DLI does not link to me). DLI should also link to Chris' webpage (if any), to other service providers who help DLI with packaging, shipping, delivery, local events, etc.
- Reciprical links to industry-related organizations, news-gathering groups, research groups, etc. etc. The list is really endless. DLI needs to be creative. DLI also needs to get going -- it's been four months since the new site was published, but DLI has done
nothing to improve its rank.
- If you just don't have time, then best you hire an SEO specialist, one who will guarantee you placement within a specific timeframe. I don't have anyone to recommend (I've never used them), but they typically cost between $1000 to $3000, and they should guarantee you placement within two-or-three months. They do most of the legwork and site registrations, but the downside is that DLI would probably still need to hire me for another 10-15 hours to program the DLI site with the strategies that they suggest.
Hope this helps. I totally understand the situation. DLI wants to be top-ranked as quickly as possible. But, in my experience, this requires time and effort. If you conscientiously follow the above strategy, DLI will be ranked very high in the coming years.
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EXAMPLES
Strategic Partners
Link to DLI Taiwan Site
DLI Retailers
Link 1
Link 2
Link 3
Etc.
DLI Suppliers
Link 1
Link 2
Link 3
Etc.
DLI Customers
Link 1
Link 2
Link 3
Etc.
Media Links
Link 1
Link 2
Link 3
Etc.
Event Links
Link 1
Link 2
Link 3
Etc.
Related Links
Onmarkproductions.com
Homepage of DLI's webmaster.
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